Today, millions of contents are being pinned to Pinterest each day.
The click-through rate of all these pins is very different and will be determined by the type of content you will pin. Therefore, you have to be keen on what you pin if you want to increase your click-through-rate.
Click-through-rate is a kind of marketing metric that always measures the frequency at which people click on an ad, email, or link.
There are so many factors that will affect the Pinterest’s click-through-rate. Pinterest has become very competitive today, and therefore, you have to make sure that you do all it takes to increase your click-through rate.
Powerful pinning can lead to a very great increase in your click-through-rate, and this is why you have to come up with several tips that will help you up to your game. In this article, I have provided several ways in which you will be able to increase your click-through-rate on Pinterest.
Direct viewers to resourceful pages
Pinterest has had a change in the way users are shown their pins. Unlike some time back when these pins were being shown on the home feed, today, Pinterest has a very major focus on showing the pins that will lead to blogs or resourceful pages.
Even if you use very beautiful images, but they do not have a lead to important resources, your pins will not be shown much.
Therefore, I would encourage you to make sure that you create and use the pins to direct users to valuable resources and blog posts if you want to see your click-through-rate increase.
Make use of relevant keywords
Most of the people who pin their contents in pointers have a problem selecting the keywords they see in their pins.
What most of them do not know is that the type of keywords that one chooses for their Pinterest pins will determine their click-through-rates.
Just like when you are selecting your title, you are always very keen to select a captivating title. This is also the case with your keywords.
If you want to make these keywords impact your click-through-rate, you have to make sure that you use keywords that are relevant to your content and the searches of your users.
Use a variety of keywords for your pin content
Pinterest is a tool that people use to look for information and inspiration. Therefore, very many people will conduct searches on this platform every day to learn about a certain topic or even get inspired.
Therefore, you have to make sure that you use relevant keywords and make them several in your descriptions.
In most cases, I would advise you to use at least five keywords in your descriptions. You can use the same keywords in several descriptions since you do not know the specific description your users will click.
Be consistent in pinning
One thing I love about this platform is that the half-life for clicks is longer as compared to other platforms like Facebook. This means you can pin your pins as many times as you would like to pin them for your users. However, it does not mean that you keep on pinning the same pins you have been posting.
This will not help you increase your click-through-rate, but instead, you have to make sure that your website is evergreen with new and resourceful pins every day.
I would suggest that you pin at least ten different pins daily. Ensure that your users can get these pins at the exact time that you are used to pinning them. This is why you are asked if to be consistent on your pins. As you pin your description, you mix pins that will lead back to your website, and those that will direct your users must get resourceful information.
Know your audience
As you begin to pin anything on Pinterest, you need to make sure that you know the kind of users you are targeting. Know the kind of pins you like or dislike and the type of content they love viewing. You may have very resourceful pins, but the wrong audience.
This means that you will be targeting the wrong audience, but you will be using resourceful content.
You will not reach your target audience, but instead, your users will not be content with the pins they see in your pins. When you take time and research your audience, it becomes very easy for you to pin the right content to your audience and also reach to them with your pins. This also helps you grow the number of users who click on your pins every time you pin them.
Pin relevant content
Although I am encouraging you to be consistent in your pin posting, you have to be very careful about the kind of content you provide to your viewers. Make sure that you take enough time to come up with content that will be relevant to the topic you are talking about and the audience you are targeting.
When you pin any irrelevant content, you will not provide information or inspiration to the users that will click on your ad, emails, or links. Instead, you will be providing information that will mislead your users. This will be one of how you will start reducing the number click-through-rate.
If you aim to increase your click-through rate by the end of the year, you have to make sure that every time you pin your content, it must be relevant to the users you are targeting. Providing the types of content people are looking for on Pinterest will help you grow and reach as many followers as you need.
Check on your headlines
The headlines of all the pins that you create are very important. It will differentiate you from other people who are pinning on Pinterest. Therefore, the way you put your headlines has a very significant impact on your click-through-rate. There are three things that you can do to your headlines that can improve your click-through-rate. They include;
- Optimizing your headlines
- Creating multiple headlines
- Testing any headlines before pinning your content
Create multiple headlines
Whenever you select the headline that will be perfect for your pins, you have to ensure that you come up with several headlines. All the headlines that you come up it must be related to your pins’ topic and must be targeting the same users. Once you have the headlines with you, find out the one headline best amongst the ones you have created.
Testing any headlines before pinning your content
Several platforms will help you test the headlines that you have come up with to know whether you have the best headlines. This is why you have to ensure that you test these keywords to understand their overall score and the areas you need to improve on. By testing the headlines, you can determine whether you have used the right headline length, sentiment, and emotional words.
Ensure that you have optimized your headlines
Headlines like images play a very important role when it comes to capturing the attention of people. However, many people do not know the secret of using optimized headlines. This is why people will work hair to improve their click-through-rate, but it will not work for them. Now that I have shared with you this secret, it is time for you to shine in your next pins.
When you have optimized headlines, all the target users will be enticed by your headlines. Enticing headlines are also very impressive, and everyone will not skip such topics. Instead, they will take their time to read the contents in your pins just because you have an optimized headline.
As you look forward to creating enticing and impressive headlines, you need to make sure that you focus on the emotional impact the headlines will have on the person reading them.
Make sure you have a strong call to action
The headlines are meant to capture the attention of all your audience or users. The content that you create in your descriptions will provide all the necessary information or inspiration that your users require. This will develop the confidence that you want with your users and target audience.
When you stop at this point, something will be missing on your pins, which is the call to the action part. You have to make sure that you do not leave your users hanging, wondering what to do next after reading the content in your pions. This is why you have to make sure that you have a very touchy call to action in all your pins.
Your call to action should provide answers to specific questions that the users may have in mind. Therefore, you have to make sure that you provide the type of call to action that provides any questions your users have in mind to have an increased click-through rate.
This will ensure that your users take a certain desired action, which will lead to conversions. The call to action makes people more likely for your users interested in your services or products to click on your email, links, or ads.
All the above tips will help you to increase your click-through-rate on Pinterest. However, you have to make sure that you use all of them and not some of these tips. The results of these tips will be helpful and will help you achieve your goals.